A Sign of What’s In Store
There’s a marketing opportunity that stares you in the face every day, yet you may be overlooking it, Steve Strauss writes. A good sign attracts customers, encourages impulse purchases and creates consistent impressions for your brand.
Big companies know this: The average McDonald’s store spends $40,000 on signage, an investment that generates up to $600,000 in sales.
Read more in the USA TODAY article.
Share post
